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DMG DentaMile
DMG DentaMile

Data Protection

Thank you for visiting our website and for taking an interest in our company. Data protection is an important issue for the controller under Art. 4 (7) GDPR, DMG Digital Enterprises SE, Elbgaustraße 248, 22547 Hamburg (hereinafter referred to as DDE), as the operator of the www.dentamile.com/en/ website. Protecting your privacy rights is very important to us. This is why we have designed our website in line with the principle of data minimisation.

1. Collection of personal data when visiting our website

If you wish to visit our website, we will only collect the following technically necessary data to display our website and ensure its stability and security. The legal basis for the above is our legitimate interest in accordance with Sentence 1 of Art. 6 (1) (f) GDPR.

The following data is collected:

  • The IP address
  • The date and time of request
  • The time zone difference from Greenwich Mean Time (GMT)
  • The content of the request (specific page)
  • The access status / HTTP status code
  • The data volume transferred in each case
  • The website from which the request came
  • The browser
  • The operating system and its interface
  • The browser software language and version

The personal data that we receive when you use our online services is collected and used strictly within the legally permitted framework and solely for the purpose for which you have supplied the data (e.g. requesting information materials, posting comments, subscribing to newsletters, registering for DMG Expert Lounge). The collected data is subject to extensive security measures that prevent unauthorised access and misuse and protect against the destruction or loss of data. Data is transmitted over the internet using SSL encryption.

When you contact us by email or via a contact form on this website, we will store the data you provide (your email address, your name and telephone number, if applicable, and the content of your message) to reply to your questions. Your data is processed in the context of pre-contractual measures or based on your express consent in accordance with Sentence 1 of Article 6 (1) (a) and (b) GDPR. We erase the data collected in this context once storage is no longer necessary or restrict processing if legal retention periods exist. We collect the following data when you contact us via our website:

  • The IP address of the target email server
  • The date and time of the request
  • The email address of the sender
  • The content of the message

If the content of your email is confidential, we strongly urge you to encrypt it to protect it from unauthorised access or falsification during transfer.

2. Rights of data subjects

You, as a data subject, are entitled to assert the following rights with regard to your personal data at any time and free of charge:

  • Right of access
  • Right to rectification or erasure
  • Right to restriction of processing
  • Right to object to processing
  • Right to data portability

You also have the right to lodge a complaint with a data protection supervisory authority regarding our handling of your personal data.

3. Revocation of consent and objection to the processing of your data

If you have given consent to the processing of your data, you can revoke this consent at any time. Such a revocation influences whether the processing of your personal data is permissible after you have notified us of the revocation.

If processing of your personal data is based on a consideration of interests, you can object to the processing. This is especially the case if the processing is not required for the fulfilment of a contract with you, which we will outline in the following description of functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. If your objection is justified, we shall review the situation and either discontinue or adjust our data processing activities or provide you with our compelling legitimate reasons for continuing the processing.

4. Erasure of personal data

The data we process is erased in accordance with legal requirements if the purpose for processing your data no longer applies or if it is no longer required for the purpose. We will also erase your data if the processing was based on your consent and you have revoked it.

It may be that the storage of your data is required for other legally permissible purposes, such as to fulfil a legal obligation, to exercise legal claims or for tax law reasons. In such cases, your personal data will only be processed for these specific purposes.

5. Recipients of personal data

We rely on national and international external service providers to process our business transactions (e.g. for IT, logistics, telecommunications, sales and marketing), who may also have access to your personal data. We have concluded order processing contracts with these providers in accordance with Art. 28 GDPR, which ensure that data processing is carried out in a lawful manner.

If we pass on your personal data to our subsidiaries or if our subsidiaries pass it on to us (e.g. for advertising purposes), this is also done in accordance with existing data processing agreements.

These are DMG Dental Material Gesellschaft mbH and DMG Chemisch-Pharmazeutische Fabrik GmbH.

6. Requirements for the transfer of personal data to third countries

For the exceptional cases in which personal data is transferred to countries outside the European Economic Area (EEA), i.e. to third countries, this takes place under the conditions named in Art. 44 GDPR onwards. We will provide you with information on the respective details of transfer at the relevant points below.

The European Commission recognises some third countries as having an equivalent level of data protection to the EEA through what are known as adequacy decisions. However, there are other third countries to which personal data may be transferred that may not have a consistently high level of data protection due to a lack of legal provisions. In such cases, we ensure that data protection is sufficiently guaranteed. This is achieved through binding company rules, standard contractual clauses of the European Commission for the protection of personal data according to Art. 46 (1) (2) (c) GDPR, certifications and recognised codes of conduct.

7. Additional functions and services on our website

In addition to the purely informational use of our website, we offer various services that you can access if they are of interest. To this end, you typically need to provide further personal data, which we use to provide the service in question and to which the aforementioned data processing principles apply.

In some cases, we use external service providers to process your data. We have carefully chosen and engaged these service providers, who are bound by our instructions and undergo regular monitoring.

Insofar as our service providers or partners are based in a state outside of the European Union (EU) or the European Economic Area (EEA), we shall advise you of the consequences of this situation at the appropriate point in this privacy policy.

8. Cookies

Cookies are small text files transmitted to your computer together with the online data actually requested. This data is saved on your computer in readiness for subsequent visits.

We use the consent management platform (CMP) of Cookiebot, a service provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. The tool allows you to conveniently manage your consent to the setting of technically non-essential cookies and to make changes in this respect using the tool (e.g. revoking granted consent or making objections).

The information required under Art. 13 GDPR on the processing of your personal data by the Cookiebot CMP and by technically non-essential cookies can also be found in the tool.

How to disable or enable cookies:
Click on the blue-and-white cookie icon on the right edge of the page. A pop-up window will appear, showing the cookies used by the website, which are divided into the following categories: “Necessary”, “Preferences”, “Statistics” and “Marketing”. Clicking on the “Show Details” tab will expand the window to show more information about the cookies, such as the name, provider, purpose, expiry and type. You can disable or enable the cookies by selecting the check boxes next to the categories.

9. Newsletter and DMG Expert Lounge

If you wish to receive the newsletter offered on our website or register for the DMG Expert Lounge, please be advised that we will use any data you enter in the respective registration form exclusively for the purpose of sending our newsletter or DMG Expert Lounge content, which contain information on all of our services, among other things.

We use your personal data such as your name, postal address, phone number, email address or signature (collected via the forms on this website, for example, or your digital signature when you are visited by our field service team) solely for the intended purpose (e.g. to process your request).

We need your explicit consent as per Sentence 1 of Art. 6 (1) (a) GDPR to send you our newsletter or to provide access to DMG Expert Lounge. You can revoke the consent you have given at any time. Following your registration, we will send you a confirmation email containing a link that you must click on to complete the registration process for our newsletter or for the DMG Expert Lounge (double opt-in). You can unsubscribe from the newsletter and the DMG Expert Lounge at any time by clicking on the unsubscribe link. If you request information, for example on products or services, we will use your data to provide you with the relevant information. To this end it may be necessary for DDE to forward your data to affiliated companies as well as partner companies for the fulfilment of contracts. You may also revoke this consent at any time with effect for the future.

Notice of revocation can be sent to privacy@dmg-dental.com or by mail to DMG Digital Enterprises SE, Data Protection Officer, Elbgaustraße 248, 22547 Hamburg.

10. Processing of personal data for marketing purposes

We use the Evalanche service provided by SC-Networks GmbH, Würmstraße 4, 82319 Starnberg, to send and analyse our newsletters, track your click behaviour on social media, and for Google Ads. For this purpose, your data is stored on Evalanche’s servers in Germany. Evalanche enables us to analyse email open rates and click behaviour in order to optimise our offers. Analysis is only carried out with your express consent (Art. 6 (1) (a) GDPR).

Our emails and links may contain UTM parameters that help measure the success of campaigns. This data is evaluated in conjunction with web analysis tools, but only in anonymised form, unless express consent has been given. Such evaluation serves to optimise our marketing and is only carried out on the basis of your consent (Art. 6 (1) (a) GDPR).

We have entered into an order processing contract with Evalanche in accordance with Art. 28 GDPR with the aim of ensuring that Evalanche processes all data exclusively in a lawful manner.

11. Processing of customer data

In the context of processing customer data, we collect and store data to the extent necessary for the intended purpose (e.g. first and last name, postal address, email address, telephone number/fax number, goods ordered/service provided, customer enquiry information and date of enquiry).
 
We process this data (with the exception of your IP address) for the purpose of performing and processing contracts with you (including payment processing), for customer requests, and for our own advertising purposes in accordance with the applicable regulations under data protection law.
 
The legal basis for the processing of customer data is Art. 6 (1) (b), (c) and (f) GDPR. Your data is deleted once it is no longer required for its intended purpose as far as this does not conflict with statutory retention requirements (especially HGB/German Commercial Code and AO/German Tax Code requirements).

12. Registering for events

Our website offers you the opportunity to register for various events. We collect the following personal data from you to process such registrations:

  • First name
  • Last name
  • Email address
  • University/dental clinic/laboratory

The data we collect from you is processed for the purpose of managing the event. It shall only be stored for as long as is necessary to fulfil the purpose.

In addition to the data processed for the purpose of managing the event, we shall also use your registration data to send you information by email for similar services in the future. You can opt out of receiving such information emails from us at any time. Please call or send an email to privacy@dmg-dental.com or click the link at the bottom of the email. You shall not incur any costs for this other than the cost of transfer according to the basic rates. The legal basis is our legitimate interest under Sentence 1 of Art. 6 (1) (f) GDPR.

We use the video conferencing platform Zoom to hold online events. When registering for an online event, you shall therefore be redirected to a Zoom Video Communications Inc. page to complete registration. Due to the fact that Zoom is a US company, personal data may also be transferred to the USA. As Zoom is certified under the EU-US Data Privacy Framework, the data transferred during its use is adequately protected.

For more information about Zoom Inc. and its data protection policy, please visit: https://explore.zoom.us/gdpr/.

Zoom Inc.’s privacy policy can be found here: https://explore.zoom.us/privacy/.
 

Photography and filming events
We would like to inform you that we take photos and film recordings involving identifiable people as part of events. The purposes of data processing will be specified clearly for each event and always relate to corporate communication and documentation. These corporate purposes are pursued, for example, in the form of social media posts, by posting photos and videos online on the company’s website, and by archiving recordings internally. In this respect, the legal basis of consent according to Art. 6 (1) (a) GDPR and, in the case of overriding business interests, legitimate interest according to Art. 6 (1) (f) GDPR apply. The photographs and video recordings are erased once the purpose no longer applies, if previously granted consent is revoked, or if an objection is lodged.

13. Booking appointments

If you would like to know more about our products, you can book a personal appointment on our website. We process the following personal data when arranging appointments:

  • Last name
  • First name
  • Dental clinic/laboratory
  • Country
  • Email
  • Preferred type and time of contact

Additionally, you can voluntarily share the following data with us:

  • Postal address
  • Phone number
  • “Where did you hear or read about us?”
  • Other

We process the data collected solely for the purpose indicated and solely based on your consent as per Sentence 1 of Art. 6 (1) (a) GDPR. You may revoke this consent at any time with effect for the future.

14. Using Google services

Our website makes use of various services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Personal data about you may be processed in this context. To ensure that our use of your data is lawful, we obtain your consent to this effect by means of our cookie banner.
 
The legal basis for such processing is therefore Art. 6 (1) (a) GDPR. Google is a US company, so it is very likely that data shall also be processed in the USA. As Google is certified under the EU-US Data Privacy Framework, any associated data transfers will be adequately protected. We have provided information below about the Google services we use.


YouTube

There are YouTube components (videos) on this website. For this purpose, we use the “privacy enhanced mode” option provided by YouTube. When you visit a page featuring an embedded video, a connection is established with YouTube’s web servers, which then instruct your browser to display the content on the webpage. According to YouTube, in “privacy enhanced mode” data is only transmitted to YouTube’s server if you watch the video, specifically information on which of our webpages you have visited. If you are logged into YouTube at the same time, this information will be linked to your YouTube account. You can prevent this from happening by signing out of your account before visiting our website.
Further information on YouTube’s privacy policy is provided by Google at: https://www.google.de/intl/de/policies/privacy/.


Google Analytics

If you have given your consent, this website will make use of Google Analytics 4, which is a web analytics tool provided by Google LLC. The controller for users in the EU, EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Analytics 4 uses cookies that allow us to analyse your use of our website. The information about your use of this website collected through these cookies is usually transferred to a Google server in the USA.

Google Analytics 4 anonymises IP addresses by default. The anonymisation function also means that Google will shorten your IP address within EU an EEA member states. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA before being truncated. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google Analytics records how you use this website. In addition to the personal data detailed under Section 1 of this policy, this involves the collection of the following user data:

  • Date of first visit
  • Pages viewed
  • Your click path and interaction with the website
  • Internal search queries
  • File downloads
  • Ad impressions/clicks

Google will use this information on behalf of the website operator to evaluate your use of the website and to compile reports on the website’s activity. We use the reports provided by Google Analytics to analyse the performance of our website.

The legal basis for processing this data is your consent in accordance with Sentence 1 of Art. 6 (1) (a) GDPR, which you can revoke at any time.

More information on Google Analytics’ terms of use and Google’s privacy policy can be found here:

https://support.google.com/analytics/answer/6004245?hl=intl.


Google Ads

We use Google’s advertising tool Google Ads to advertise our website. In doing so, our website uses the Conversion Tracking analysis service provided by the company Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. If you accessed our website via a Google advert, a cookie is stored on your computer. Cookies are small text files that are saved on your computer by your internet browser. These conversion cookies expire after 30 days and cannot be used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, it allows us and Google to identify that you as a user have clicked on an ad we posted on Google and were then forwarded to our page.

Google uses the information generated by conversion cookies to create site visit statistics for our website. These statistics tell us the total number of users that have clicked on our advertisement and also which pages of our website were then accessed by the relevant user. Neither we nor any other Google Ads advertisers receive any information that would enable us to personally identify users.

You can prevent the installation of conversion cookies by adjusting your browser’s settings correspondingly, i.e. the browser setting that disables the automatic setting of cookies as a general rule or specifically blocks cookies from the domain googleadservices.com.

For more information, please visit Google directly at https://ads.google.com/intl/de_de/home/faq/gdpr/.
 

Google Tag Manager

The activation of Google Analytics as well as other marketing tags is systematically controlled via Google Tag Manager to ensure that the website does not slow down when using various tags (code units, tracking tools, etc.). The Tag Manager triggers events related to marketing analysis or optimises them without using cookies itself or processing personal data. For more detailed information about Google Tag Manager, please visit support.google.com/tagmanager/answer/9323295. The legal basis is Art. 6 (1) (f) GDPR and our legitimate interest in the quick and uncomplicated management of various tools on our website. If you have given your consent, the legal basis is Art. 6 (1) (a) GDPR. This consent can be revoked at any time.


 

Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Ireland Limited (“Google”). Google AdSense uses cookies: small text files that are stored on your computer to enable analysis of your use of the website. Google AdSense also uses web beacons (invisible graphics). These web beacons enable information such as visitor traffic on our website to be analysed.

The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may pass this information on to Google’s contractual partners. However, Google will not associate your IP address with any other data held about you.

You can prevent the installation of cookies by adjusting your browser software settings accordingly. However, we would like to point out that in this case not all functions of this website may be fully usable.

The use of Google AdSense is based on Art. 6 (1) (a) GDPR, i.e. only with your express consent. This consent is obtained when you first visit the website via a cookie consent tool (e.g. cookie banner). You can revoke your consent at any time by changing the settings in the cookie banner accordingly or deleting the cookies in your browser.

Further information can be found in Google’s privacy policy at:
https://policies.google.com/privacy.
 

Google Remarketing

This website uses Google Remarketing features. This involves a process that allows us to target users of our website on other websites within the Google advertising network (e.g. in Google Search or on YouTube) with advertisements tailored to their interests.

Google uses cookies to analyse website usage, which forms the basis for creating interest-based advertisements. These cookies record visits to the website and anonymised data about website usage. No personal data is stored. If you subsequently visit another website in the Google advertising network, you may be shown advertisements that are highly likely to reflect previously viewed product or information areas.

Data processing within the scope of Google Remarketing is also carried out on the basis of Art. 6 (1) (a) GDPR, i.e. only with your express consent. You give this consent via our cookie consent tool when you first visit the website. You have the right to revoke your consent at any time, e.g. via the settings in the cookie banner or by adjusting your browser settings accordingly.

If you do not wish to receive interest-based advertising, you can disable the use of cookies by Google by visiting the Google advertising opt-out page:

adssettings.google.com/authenticated.

More information on Google Remarketing is available at:

https://policies.google.com/technologies/ads.

15. Competition Participation Terms and Conditions

Our Competition Participation Terms and Conditions can be viewed here.

When you take part in a competition or promotion, we process your personal data in accordance with the statutory provisions and only for the purposes of implementing and running the competition. This usually consists of an individual competition entry, as well as your name and contact details. Your personal data will be processed for the purpose of managing the competition or promotion, and in particular for the selection and notification of winners. We may subsequently collect and process additional data, e.g. your postal address, for the purpose of sending and delivering prizes. The legal basis for this is Art. 6 (1) (b) GDPR.

Questions relating to data protection

The ongoing evolution of the internet has an impact on DDE’s data protection strategy. So, if you have any questions, suggestions or comments in relation to data protection at DDE, you can send these any time via email to the following address: privacy(at)dmg-dental.com. This privacy policy is continually adapted and further developed in line with data protection and security technology developments. Accordingly, we reserve the right to amend or supplement this policy as required.

Postal address:

DMG Digital Enterprises SE
Data Protection Officer
Elbgaustraße 248
22547 Hamburg

 

Gender Disclaimer
Whenever the masculine form is used on this website, it always refers to female, male and gender diverse individuals at the same time. Multiple designations are generally omitted in favour of better readability.

 

Status date: June 2025

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