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Privacy Notice


DMG Digital Enterprises SE
Elbgaustraße 248
22547 Hamburg | Germany

Tel.: +49 (0) 40 840 060
Email: info(at)

VAT no DE 327337971

District Court Hamburg    HRB 160395 Germany

Managing Director: Susanne Stegen

Data Protection

Thank you for visiting our website and for your interest in our company. Data protection is an important issue for the responsible party pursuant to Art. 4 (7) GDPR, DMG Digital Enterprises SE, Elbgaustrasse 248, 22547 Hamburg (hereinafter referred to as DDE), as operator of the website. The protection of your personal rights is of great importance to us. For this reason, we have followed the principle of limiting the information we collect from you to that which is necessary.

If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (legal basis is Art. 6 (1) 1 lit. f GDPR):

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request came
  • Browser
  • Operating system and its interface
  • Language and version of the browser software

We collect and use your personal data obtained through the use of our Internet services only to the extent permitted by law and only for the purpose for which you have provided it to us (e.g. requesting information material, entering comments, ordering newsletters, registering for Exclusive DentaMile Content). The data collected is subject to extensive security measures that prevent unauthorized access, prevent misuse and protect against destruction or loss of the data. Data transmission via the Internet is encrypted using SSL. According to the current state of knowledge, the 128-bit encryption possible with this is to be regarded as secure. Standard browsers support this SSL procedure.

When you contact us by email or via a contact form on this website, the data you provide (your email address, your name and telephone number, if applicable, and the content of your message) will be stored by us to answer your questions. Your data will be processed in the context of pre-contractual measures or based on your express consent pursuant to Art.6 (1) 1 lit a) and b) GDPR. We delete the data accruing in this context after the storage is no longer necessary or restrict the processing if any legal retention periods exist. When contacting us via our website, we collect the following data:

  • IP address of the receiving email server
  • Date and time of the request
  • Email address of the sender
  • Email address of the recipient

If you send us an email with confidential content, we strongly recommend that you encrypt it to prevent unauthorized knowledge and manipulation on the transmission path.

Data subject rights

You have the right to assert the following data subject rights regarding personal data concerning you at any time and free of charge:

  • Right to information
  • Right to rectification or erasure
  • Right to restriction of processing
  • Right to object to processing
  • Right to data portability

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

Revocation or objection to the processing of your data

If you have given your consent to the processing of your data, you may revoke it at any time. Such a revocation will affect the permissibility of the processing of your personal data after you have expressed it to us.

Where we base the processing of your personal data on the balance of interests, you may object to the processing. This is the case if the processing is not necessary for the performance of a contract with them, which is shown by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will review the situation and either cease or adapt the data processing or show you our compelling legitimate grounds based on which we will continue the processing.

Photo and film recordings of events

We would like to inform you that we take photos and film recordings that involve references to persons at events. The purposes of data processing will be specified clearly for each event and always relate to corporate communication and documentation. These corporate purposes are pursued through the publication of social media posts, photos and videos on the Internet on the company’s website or by archiving recordings internally, for example. In this respect, the legal bases of consent according to Art. 6(1) (a) GDPR apply and, in the case of overriding business interests, legitimate interest according to Art. 6(1) (f) GDPR. The recordings will be erased once the purpose no longer applies, if previously granted consent is withdrawn or in the event of an objection.

Further functions and offers of our website

In addition to the informative use of our website, we offer various services that you can use if you are interested. For this purpose, you usually have to provide further personal data which we use to provide the respective service and for which the aforementioned data processing principles apply.

In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

If our service providers or partners are based in a country outside the European Union (EU) or the European Economic Area (EEA), we will inform you of the consequences of this circumstance at the appropriate point in this data protection declaration.

You can find our sweepstakes terms and conditions here.

Newsletter and Exclusive DentaMile content

Should you wish to receive the newsletter or Exclusive DentaMile content offered on our website, we would like to point out that the data recorded in the registration mask of our newsletter will be used by us exclusively for sending our newsletter or Exclusive DentaMile content, in which we provide information about all our services. We use your personal data such as name, address, telephone number, or email address or signature (for example, via forms on this website or through your digital signature when visited by our field service) for the intended purpose, e.g. to process your enquiry. We require your explicit consent to send you our newsletter or Exclusive DentaMile content. Your consent to this effect can be revoked at any time. After registration, we will send you a confirmation email containing a link that you must click to complete the registration for our newsletter or Exclusive DentaMile Content (double opt-in). You can unsubscribe from the newsletter or Exclusive DentaMile Content at any time by clicking on the unsubscribe link.

If you request information, for example on products or services, we will use your data to send you the relevant information. For this purpose, it may be necessary for DDE to forward your data to affiliated companies as well as to partner companies for the fulfilment of contracts.

The legal basis for the processing of your customer data is Art. 6 (1) 1 lit. a) (newsletter consent), b) (enquiry/ contact) GDPR. Your data will be deleted once the purpose has been fulfilled, provided that there are no legal retention periods (esp. from AO and HGB) to the contrary.

Customer data processing

Within the scope of customer data processing, we collect and store information such as surname and first name, address, email address, telephone number/fax number, ordered goods/services, customer enquiry, date of enquiry to the extent required.

We process this data (except for your IP address) for the fulfilment and processing of contracts with you (incl. payment processing), customer enquiries and for our own advertising purposes in accordance with the applicable data protection regulations.

The legal basis for the processing of your customer data is Art.6 (1) 1 lit. b), c) and f) GDPR. Your data will be deleted once the purpose has been fulfilled, insofar as no legal retention periods (esp. from AO and HGB) conflict with this.

Event registration

On our website you can register for various events. To process such a registration, we collect the following personal data from you:

  • First name
  • Surname
  • Email address
  • University/ practice/ laboratory

The data collected from you will only be processed for the specified purpose and will only be stored for as long as is necessary to fulfil the purpose. If you agree to be informed by email about upcoming and similar events when registering for the event, we will also process the data collected for this purpose. The legal basis in each case is your consent in accordance with Art. 6 (1) 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

We use the Zoom video conferencing platform to hold online events. When registering for an online event, you will therefore be redirected to a page of Zoom Video Communications Inc. to complete the registration. As Zoom is a US company, personal data may also be transferred to the USA. As the USA is a so-called third country from a data protection point of view, the level of protection of the data is not comparable to that which applies here. Further protective measures must therefore be taken prior to the transfer. In addition to the standard contractual clauses of the European Commission, Zoom Inc. relies on further technical security measures, such as additional data encryption.

You can find more information from Zoom Inc. on this topic at:

The privacy policy of Zoom Inc. can be found at:


Appointment booking

If you would like to know more about our products, you can book a personal appointment on our website. For this matter, we process the following data from you:

  • First name
  • Surname
  • Practice / laboratory
  • Country
  • Email address
  • Preferred type and time of contact

Additionally, you can voluntarily share the following data with us:

  • Address
  • Telephone number
  • „Where have you heard or read about us?“
  • Other


Use of Google services

On our website, we use various services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA and Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. In the course of this, cookies are set and your personal data may be processed. For lawful use, we obtain your consent for this via our cookie management platform. The legal basis for the processing is therefore Art. 6 (1) 1 lit. a GDPR.

Google is a US company, which is why it is very likely that data is also processed in the USA. The processing there is then consequently carried out based on the data protection laws applicable there. We cannot currently guarantee that Google will apply a data protection standard equivalent to ours when processing your data. Therefore, if you consent to the use of the respective Google services, your consent also includes the processing of your data in the USA in accordance with the regulations applicable there. Below we provide information about the Google services we use:

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
In the case of activation of IP anonymisation on this website, however, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

In addition, you can block the transmission of data stored by cookies to Google as a result of your use of this website (including IP address) and prevent Google from further processing such data by downloading the following browser plug-in:

For more information, please visit: (General information about Google Analytics and privacy).

Please note that Google Analytics on this website has been enhanced by the code gat._anonymizeIp(); this is used to store IP addresses anonymously (so-called "IP masking").


We also use the Google advertising tool "Google-Ads" to advertise our website. As part of this, we use the "Conversion Tracking" analysis service of Google Inc. on our website. If you have accessed our website via a Google Ads, a cookie is stored on your computer. These so-called "conversion cookies" lose their validity after 30 days and do not serve to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, we and Google can recognize that you, as a user, have clicked on one of our ads placed with Google and have been redirected to our site.

The information obtained with the help of the "conversion cookies" is used by Google to compile visit statistics for our website. These statistics tell us the total number of users who clicked on our ad and which pages of our website were subsequently called up by the respective user. However, we or other advertisers via "Google Ads" do not receive any information with which users can be personally identified.

You can prevent the installation of the "conversion cookies" by setting your browser accordingly, for example by using a browser setting that generally deactivates the automatic setting of cookies or specifically blocks only the cookies from the domain "".

You can find Google's privacy policy in this regard at the following link:

Google AdSense

We use Google AdSense on our website. Google AdSense is a service of Google Inc. and is used to integrate advertisements. Cookies are also set for this purpose. Furthermore, Google AdSense uses so-called web beacons. These web beacons enable Google to evaluate information such as the flow of visitors to our site. In addition to your IP address and the recording of the advertising formats displayed, this information is transmitted to Google in the USA, stored there, and may be passed on by Google to contractual partners. However, Google does not combine your IP address with other data stored by you. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Google Remarketing

Google Remarketing Our website uses the Google Remarketing service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. Google Remarketing is used to post advertisements for users that have already visited our website in the past. This allows adverts tailored to your interests to be displayed on our site within the Google advertising network. Google Remarketing uses cookies for this analysis. Cookies are small text files stored on your computer to help the website analyze how users make use of the site. This makes the repeat recognition of our visitors possible as soon as they access websites within the Google advertising network. This facilitates the display within the Google advertising network of advertisements specific to content that the visitor has previously accessed on other Google advertising network websites where Google’s Remarketing function is used. According to its own information, Google does not gather any personal data within this process. You can disable this function if you adjust the settings accordingly at


On this website, components (videos) of the company YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company of Google Inc. are used. Here we use the option "- extended data protection mode -" provided by YouTube. When you call up a page that has an embedded video, a connection is established to the YouTube servers and the content is displayed on the website by informing your browser. According to YouTube's information, in "- extended data protection mode -" only data is transmitted to the YouTube server, in particular which of our Internet pages you have visited when you watch the video. If you are logged in to YouTube at the same time, this information is assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

Further information on YouTube data protection is provided by Google at the following link:


This website uses plugins from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). If you call up a website of our Internet presence that is provided with such a plugin, a connection to the Facebook servers is established and the plugin is displayed on the website by informing your browser. This transmits to the Facebook server which of our web pages you have visited.

If you are logged in as a Facebook member, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (e.g. clicking the "Like" button, submitting a comment), this information is also assigned to your Facebook account, which you can only prevent by logging out before using the plugin. You can find more information about the collection and use of data by Facebook, about your rights in this regard and ways to protect your privacy in Facebook's privacy policy.

Further information on Facebook data protection is provided by Meta at the following link:

Data protection questions

The constant development of the Internet also affects DDE's data protection strategy. Therefore, if you have any questions, suggestions or comments regarding data protection at DDE, you can send them at any time by email to the following address: privacy(at) This data protection declaration will be adapted and further developed in line with the development of data protection and security technology, We therefore reserve the right to amend or supplement this declaration if necessary.

Postal address:

DMG Digital Enterprises SE

Data Protection Officer
Elbgaustr. 248
22547 Hamburg